In our adolescent years, we didn’t care much about how we presented ourselves to the rest of the world. After reaching our late teens we began to realize others will judge us on our appearance and we began to adjust accordingly. We began looking at how we dressed, talked and walked. Men presented a veneer of invulnerability in our offices and in our recreational spots, but the one area where women still ruled was always home decoration.
This may sound odd to many people, but there is not much information on the Internet revolving around home decor for men. Sure, there is a long list of great “Men’s Sites” like Maxim, Ask Men and Guyism, but these weren’t what I was looking for in this instance. These sites paid a attention to how to seduce women, how to dress, what car to buy, what wine go with what food, and how to succeed in business along with a healthy sprinkling of humor and advice. These sites effective went 90% of the way in terms of masculine makeovers, but stopped at the welcome mat when it came to home design.
So I was forced to stop looking for a “guy’s” home design site and move toward pure home design sites. I hoped to find masculine designs here, but was let down again. Pure interior design sites cater almost exclusively toward the female demographic. Women are the biggest consumers of home goods so aiming the marketing toward them was good business. Walk into any Williams Sonoma, IKEA or Pier 1 Imports and you can see that they are brimming with estrogen. The guys you do see in those or similar stores are usually dragged there reluctantly by their significant other. Simply speaking, it is extremely difficult to find any decorating advice site that wasn’t for and/or from someone in a bra.
The problem that I saw was that no one thought men were interested in home design advice. Even if a man did find himself living in a modern and stylish space, it was always attributed to him getting his decoration ideas from a “woman’s touch”. Men were chastised for not caring about their space and adorning their sofa with dirty clothes, yet not complimented when they created a well-defined space on their own. A “bachelor pad” is covered with beer cans and old pizza boxes and never a place where a modern man with some degree of disposable income can come and relax at the end of the day.
It seemed as though men had been grouped as either “The frat boy” or “The boyfriend” stereotype in terms of home decoration. “The Frat Boy” was characterized by a collection of Vivid Entertainment posters and beer pong paraphernalia; meanwhile the “boyfriend” had his home effectively commandeered by his significant other and was forced to watch the game in the basement and attic. Both these stereotypes have been characterized by a love of large televisions and recliners. Both also show an ignorance or distinct lack of interior style.
It was these stereotypes combined with the informational vacuum that gave birth to Homes4Men. Homes4Men seeks to end the stereotype that masculine room design is limited to Best Buy and La-Z-Boy. A bachelor pad should show your personality, which hopefully isn’t limited to high end stereos and a leather recliners. Homes4Men will become a space where men feel confident enough to choose the paint color, bed sheets and flatware. It will be a educational resource where the modern renaissance men can discover home design at his own terms with someone he can relate to.
I want Homes4Men to be uttered in the same breath as the Ask Mens, Guyisms and Maxims. After all, what is the point of buying great clothes if they wind up on the back of an old office chair? Why read the opinions of great sommelier if you are drinking wine out of Solo cups? What is the point of learning to seduce women if you are embarrassed by the look of your bedroom?
Above all, Homes4Men is about topping off the level of male sophistication where others have neglected it.